Social Capitalism, Capitalism, and Social Capital
Saturday, 19 October 2019
Social capitalism is best understood as classic capitalism with a focus on improved social outcomes, or at least economic social responsibility. You could think of this as egalitarian economic practices that aim to ameliorate the social problems caused by capitalism, primarily inequity.
Social capitalism is related or associated with the Third Way, the humanisation of capitalism, democratic capitalism, and social democracy. This would describe a practical mid-way point between “late-form capitalism” and “socialism”.

What is Social Capitalism?
Social Capitalism can be defined as a socially minded form of capitalism, where the goal is making social improvements, rather than focusing on accumulating of capital in the classic capitalist sense. It is a utilitarian form of capitalism with a social purpose.

Does social capitalism relate to social capital?
Yes. In classic capitalism the factors of production are land, labour, and capital. But social capital does not match the definition of capital since it is not privately owned and cannot be readily traded. Ownership is embedded in social relationships between people, so is not owned by any one person. And social capital also relies on context (and even chance) to be manifested so cannot be readily exchanged for economic outcomes.
I’m not saying that social capital isn’t capital, otherwise I wouldn’t be using the term at all. Social capital clearly has productive benefits that I am happy to call capital. But classic capitalism does not account for the exchange and trade of intangibles such as those involved in social capital.
While classic capitalism clearly uses the factors related to social capital it does not place a value on it or attempt to account for it.
Social capitalism recognises social capital as a factor of production. For this to happen society must reorganise itself to account for and value the determinants of social capital.

The capitalist definition of a social capitalist
In one sense a social capitalist is a person who invests in building social capital. They build a network of relationships because they believe that social capital is the most important factor to an organisation or individual’s success.
But that isn’t social capitalism as I understand it.
The definition of a social capitalist for a new paradigm
If someone elects to direct any portion of labour or capital toward the public good, via the private or public market, they are a social capitalist.
An organisation engages in social capitalism when it makes a profit and is for all purposes capitalist, but acts toward a social benefit in its end product, hiring, investing, or production, even if it’s a traditional for-profit company.

In this way, social capitalism is not a top-down regulation of capitalism for the social good. It is a deliberate choice made by individuals to promote equality, fairness, and justice for all. It is a choice to improve societal and environmental outcomes for the betterment of all, including future generations. It is a value system, not an economic or political system.

What does social capitalism look like?
It is not socialism, and it is not capitalism. It is not charity nor is it philanthropy. It is about directing capital towards the common benefit via markets as individuals and collectives.
It is about solving social issues and making a profit, and has an ideology of liberty, equality, and justice.
Liberty because all action is elective, equality because anyone can be a social capitalist and no group is excluded from its benefits, justice because it is moral and ethical to care for the public good, and utilitarian because its ends are ethically-based happiness for the many.
Social capitalism is about:
l Non-profit companies working to solve a social or environmental issues, or redirecting profit back to the public good.
l For-profit companies that choose improved social and or environmental outcomes even when it doesn’t maximise profit. And for-profit companies that redirect some profit back to the public good.
l Investment in companies that are socially and or environmentally responsible, or at least those that do not create social or environmental problems or exploit these for profit.
l Working for or with companies that are socially and environmentally ethical and care for the public good.
l Actively seeking out and purchasing products from companies that are socially and environmentally ethical and care for the public good while boycotting companies that do not.
l Actively talking about and sharing information about ethical companies to encourage others to engage with or buy from them.
l Actively sharing information about unethical companies to discourage others from engaging with them.
l Valuing people for more than their labour or profit they can make a company. It is about creating a positive empowering culture that allows people to be happy and reach their potential.
l Replacing short-term goals that result in exploitation with long-term goals that support investment, growth, and sustainable prosperity.

Some other definitions for clarity
Socialism describes an economic and social system with social ownership of the means of production. Social ownership may refer to forms of public, collective or cooperative ownership, or to citizen ownership. There are many varieties of socialism – some that are completely different to capitalism and some that have monetary prices, factor markets and in some cases the profit motive.
Capitalism is an economic system based on private ownership of the means of production and their operation for profit. The key characteristics of capitalism include private property, capital accumulation, wage labour, voluntary exchange, a price system, and competitive markets. Common criticisms of capitalism include social inequality; unfair distribution of wealth and power; materialism; repression of workers and trade unionists; social alienation; economic inequality; unemployment; and economic instability. Capitalism is inherently incompatible with the democratic values of liberty, equality, and solidarity.
Social democracy is an ideology that supports interventions to promote social justice within a political democracy and capitalist economy. It involves measures for income redistribution and regulation of the economy for the interest of everyone in society. Social democracy aims to create the conditions for capitalism to lead to greater liberty, equality, and solidarity.
Democratic socialism is political democracy with either social ownership of the means of production or democratic management of economic institutions. Democratic socialists are committed to systemic transformation of the economy from capitalism to socialism whereas social democracy is supportive of reforms to capitalism. As socialists, democratic socialists believe that the systemic issues of capitalism can only be solved by replacing the capitalist system with a socialist system; by replacing private ownership with social ownership of the means of production.
Communism is a socioeconomic order structured upon the common ownership of the means of production and the absence of social classes. The idea is to share all economic and material products between everyone in society so that all may benefit from everybody’s work.